An Empirical Validation of the Randomized Response Technique
Open Access
- 1 November 1978
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 15 (4) , 616-621
- https://doi.org/10.1177/002224377801500411
Abstract
Qualitative, quantitative, and ratio estimate randomized response models were tested in comparison with a conventional interview technique in the measurement of a sensitive issue with known true values. Results show that the randomized response model is successful in minimizing measurement error and provides more accurate estimates of sensitive behavior than conventional interview techniques.Keywords
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