Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
- 31 March 1994
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 29 (3) , 219-224
- https://doi.org/10.1016/0148-2963(94)90006-x
Abstract
No abstract availableThis publication has 23 references indexed in Scilit:
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