Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization
- 31 December 1992
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 1 (2) , 125-142
- https://doi.org/10.1016/s1057-7408(08)80053-8
Abstract
No abstract availableKeywords
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