The fairyland of Second Life: Virtual social worlds and how to use them
Top Cited Papers
- 1 November 2009
- journal article
- Published by Elsevier in Business Horizons
- Vol. 52 (6) , 563-572
- https://doi.org/10.1016/j.bushor.2009.07.002
Abstract
No abstract availableKeywords
This publication has 21 references indexed in Scilit:
- The untapped potential of virtual game worlds to shed light on real world epidemicsThe Lancet Infectious Diseases, 2007
- The Influence of Avatars on Online Consumer Shopping BehaviorJournal of Marketing, 2006
- Consumer Culture Theory (CCT): Twenty Years of ResearchJournal of Consumer Research, 2005
- Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market OfferingsJournal of Consumer Research, 2004
- Themed flagship brand stores in the new millenniumJournal of Retailing, 2002
- The Field behind the Screen: Using Netnography for Marketing Research in Online CommunitiesJournal of Marketing Research, 2002
- The Value of Internet Commerce to the CustomerManagement Science, 1999
- The postmodern explained to managers: Implications for marketingBusiness Horizons, 1996
- Postmodernism, marketing and the consumerInternational Journal of Research in Marketing, 1994
- Postmodernity: The age of marketingInternational Journal of Research in Marketing, 1993