Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Top Cited Papers
- 1 September 2004
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 31 (2) , 296-312
- https://doi.org/10.1086/422109
Abstract
Although consumer demand for authentic market offerings has often been mentioned in consumer research, the meaning of the term “authentic” has not beKeywords
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