Export Marketing Strategies in the British Clothing Industry
- 1 July 1986
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 20 (7) , 21-33
- https://doi.org/10.1108/eum0000000004653
Abstract
Reports on a study based on research using a micro‐level or company‐based approach to exporting, this involved a standardized, pre‐tested questionnaire used for collecting data, along with a personal interview sample. Identifies factors associated with export success and classifies them into two types: empirical studies of exporting companies taken together as an industry; and on cross‐industry samples of exporting companies. Concludes that in this study, determining causality on the basis of cross‐sectional data, as been problematical which leads to the data's differing interpretations.Keywords
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