Total quality management as a strategic variable
- 1 January 1992
- journal article
- research article
- Published by Taylor & Francis in Total Quality Management
- Vol. 3 (1) , 3-8
- https://doi.org/10.1080/09544129200000001
Abstract
In recent years, quality strategy has shown a new approach to modern managers. Its development is an essential part of the implementation of total quality management. In this article the authors have shown how the characteristics of quality strategy can be linked to profitability through the management and market strategies of the total quality management process.Keywords
This publication has 5 references indexed in Scilit:
- Education, training, research and consultancy—the way forwards for total quality managementTotal Quality Management, 1991
- QualityTotal Quality Management, 1991
- Economics and BusinessThe Economic Journal, 1991
- Key points in quality control training courses for managersTotal Quality Management, 1990
- Total quality management: the second industrial revolutionTotal Quality Management, 1990