Gaining competitive advantage through customer satisfaction
- 30 June 1991
- journal article
- Published by Elsevier in European Management Journal
- Vol. 9 (2) , 201-211
- https://doi.org/10.1016/0263-2373(91)90085-5
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Strategies for Reducing Perceptions of Quality Risk in ServicesJournal of Services Marketing, 1990
- Modeling Consumer Satisfaction Processes Using Experience-Based NormsJournal of Marketing Research, 1983