Rediscovering consumer‐producer involvement
- 1 November 2006
- journal article
- research article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 40 (11/12) , 1236-1253
- https://doi.org/10.1108/03090560610702795
Abstract
The authors would like to thank Professor Harmen Oppewal, Professor Sarah Whatmore and Professor Veronica Wong for their helpful comments on an earlier version of this paper. The usual disclaimers apply.Keywords
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