Brand Equity as a Signaling Phenomenon
- 25 January 1998
- journal article
- Published by Wiley in Journal of Consumer Psychology
- Vol. 7 (2) , 131-157
- https://doi.org/10.1207/s15327663jcp0702_02
Abstract
Journal of Consumer Psychology 7 (1998) 131-157. doi:10.1207/s15327663jcp0702_02Received by publisher: 0000-01-01Harvest Date: 2016-01-04 12:23:21DOI: 10.1207/s15327663jcp0702_02Page Range: 131-15Keywords
This publication has 32 references indexed in Scilit:
- A Survey-Based Method for Measuring and Understanding Brand Equity and Its ExtendibilityJournal of Marketing Research, 1994
- Measuring brand value with scanner dataInternational Journal of Research in Marketing, 1993
- Risk Reduction and Umbrella BrandingThe Journal of Business, 1992
- Development and Testing of a Model of Consideration Set CompositionJournal of Marketing Research, 1991
- An Evaluation Cost Model of Consideration SetsJournal of Consumer Research, 1990
- Reputation and corporate strategy: A review of recent theory and applicationsStrategic Management Journal, 1988
- Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a BondThe RAND Journal of Economics, 1988
- Consumer Information, Product Quality, and Seller ReputationThe Bell Journal of Economics, 1982
- Information Acquisition Behavior in Brand Choice SituationsJournal of Consumer Research, 1977