The Product Manager
- 1 October 1980
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 23 (1) , 87-94
- https://doi.org/10.2307/41164908
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- The Changing Role of the Product Manager in Consumer Goods CompaniesJournal of Marketing, 1975