On the Analysis of Interactions in Marketing Research Data
Open Access
- 1 November 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (4) , 410-420
- https://doi.org/10.1177/002224377301000409
Abstract
This article discusses a number of topics related to the interpretation of interaction in experimental designs. A common set of data is used to illustrate the techniques, and implications for marketing experiments are considered.Keywords
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