The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets
Open Access
- 1 August 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (3) , 286-294
- https://doi.org/10.1177/002224377401100307
Abstract
Retail price, newspaper advertising, display space, and display location quality were tested at two levels for selected fruits and vegetables according to a fractional factorial research design in four large supermarkets. The resulting impact on rates of sale was analyzed for four classes of items; hard fruit, cooking vegetables, salad vegetables, and soft fruit.Keywords
This publication has 1 reference indexed in Scilit:
- Fractional Factorial Experimental Designs in Marketing ResearchJournal of Marketing Research, 1973