A case study of equipment purchasing in Czechoslovakia
- 31 August 1992
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 21 (3) , 257-263
- https://doi.org/10.1016/0019-8501(92)90023-m
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Impact of organizational and buyer characteristics on the buying centerIndustrial Marketing Management, 1985
- Bases of power in organizational buying decisionsIndustrial Marketing Management, 1984
- The Development of Buyer‐Seller Relationships in Industrial MarketsEuropean Journal of Marketing, 1980
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972