The concept of the paramessage in persuasive communication
- 1 February 1972
- journal article
- research article
- Published by Taylor & Francis in Quarterly Journal of Speech
- Vol. 58 (1) , 15-30
- https://doi.org/10.1080/00335637209383097
Abstract
From the standpoint of “sender,” “receiver,” “theorist,” or “critic” the concept of the “message” must be augmented if we are to give a satisfactory account of communication. This essay is an attempt to lay the groundwork for the analysis of those elements that can be referred to as the “paramessage.”Keywords
This publication has 4 references indexed in Scilit:
- Specificity, verifiability, and message credibilityQuarterly Journal of Speech, 1971
- The effects of low‐credible sources on message acceptanceSpeech Monographs, 1966
- The concept of ethos and the structure of persuasionSpeech Monographs, 1966
- The audience.Psychological Monographs: General and Applied, 1916