Consistent Projective Differential Responses by American and Japanese College Students

Abstract
American (31 men, 31 women) and Japanese (69 men) students showed significant agreement in responses to 30 nonverbal projective differential items on the topics GOOD and STRONG. A projective differential item consists of a pairing of abstract visual images, and the response is a rapidly made choice of the one image from a pairing that seems “somehow” to be more like the topic being rated. Present results are discussed in the context of developing a nonverbal method for cross-cultural measurement of attitudes toward various topics.