A Model and Methodology for the Development of Consumer Information Programs
Open Access
- 1 January 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (1) , 58-67
- https://doi.org/10.1177/002224297904300107
Abstract
Consumer information programs can be more effective if they are conceived within a marketing framework which views consumer information as a product to be marketed. A methodology is outlined which can assist consumer information program developers in identifying information needs from the consumer's point of view, rather than the policy maker's.Keywords
This publication has 14 references indexed in Scilit:
- "Information Load" and ConsumersJournal of Consumer Research, 1977
- Issues in Designing Consumer Information EnvironmentsJournal of Consumer Research, 1975
- Brand Choice Behavior as a Function of Information Load: Replication and ExtensionJournal of Consumer Research, 1974
- The Role of Marketing Research in Public Policy Decision MakingJournal of Marketing, 1974
- Consumption and the Problem of TimeJournal of Marketing, 1971
- Consumer Protection Via Increased InformationJournal of Marketing, 1967
- Consumer Protection Via Increased InformationJournal of Marketing, 1967
- Prepurchase Behavior of Buyers of Small Electrical AppliancesJournal of Marketing, 1966
- The Impact of Television Advertising: Learning Without InvolvementPublic Opinion Quarterly, 1965
- "Brand Loyalty" and the Economics of InformationThe Journal of Business, 1964