Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men
Open Access
- 26 December 2006
- journal article
- Published by Public Library of Science (PLoS) in PLoS Medicine
- Vol. 3 (12) , e474
- https://doi.org/10.1371/journal.pmed.0030474
Abstract
The authors describe the development, implementation, and evaluation of their innovative social marketing campaign.Keywords
This publication has 4 references indexed in Scilit:
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- Social Marketing Techniques for Public Health Communication: A Review of Syphilis Awareness Campaigns in 8 US CitiesSexually Transmitted Diseases, 2005
- Social Marketing Campaign Significantly Associated With Increases in Syphilis Testing Among Gay and Bisexual Men in San FranciscoSexually Transmitted Diseases, 2005
- Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.1998