Consumerism and Health Care Marketing
- 1 December 1979
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 22 (2) , 89-95
- https://doi.org/10.2307/41165324
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- A Taxonomy of Consumer Satisfaction/Dissatisfaction MeasuresJournal of Consumer Affairs, 1977
- Dissatisfied Consumers: Who Gets Upset and Who Takes ActionJournal of Consumer Affairs, 1975
- Would You Want Your Daughter to Marry a Marketing Man?Journal of Marketing, 1967
- Would you Want your Daughter to Marry a Marketing Man?Journal of Marketing, 1967
- Health Behavior, Illness Behavior and Sick Role behaviorArchives of environmental health, 1966