Segmenting Tourism in Rural Areas: The Case of North and Central Portugal
- 1 May 1999
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 37 (4) , 353-363
- https://doi.org/10.1177/004728759903700405
Abstract
The primary purpose of this study was to segment and profile the needs of rural tourists so as to provide a better understanding of rural tourism in Portugal. A self-administered survey in four languages was obtained from 200 visitors in the study area. Four useful benefit segments were identified, and implications for market development are discussed.Keywords
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