Epsitemology and Ontology in Cross-Cultural Research

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Abstract
New trends in ethnographic rhetoric and in the study ofmeaningspointto major directions for growth in cross-cultural research. The new rhetoric makes possible comparative research with ethnographies that are rich in information on topics of interest, the study of ethnographer-informant relationships, and the compilation ofintensive case analyses from a number offocused ethnographies. The new rhetoric often documents with anecdote, making it more important than ever for comparativists to examine their methodologies for processing anecdote. Developments in meaning-focused ethnographic research push for a reassessment ofthe generality of variables studied comparatively, for research on cross-cultural variations in mean ings, and for study of entities derived from non-Western views of the world. There is also need in cross-cultural research for movement away from the analysis of isolated variables.

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