Some factors in industrial market segmentation
- 31 July 1980
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 9 (3) , 201-205
- https://doi.org/10.1016/0019-8501(80)90003-6
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
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- Influence tactics in buyer — seller processesIndustrial Marketing Management, 1976
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- Supplier Selection in an International Environment: An Experimental StudyJournal of Marketing Research, 1975
- Industrial market segmentationIndustrial Marketing Management, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- Industrial Buyers' Decision-Making StylesJournal of Marketing Research, 1971
- Word-of-Mouth Communication in the Industrial Adoption ProcessJournal of Marketing Research, 1971
- Informal Communication in Industrial MarketsJournal of Marketing Research, 1970