Advertising and Product Quality: Are Heavily Advertised Products Better?
- 1 June 1976
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 10 (1) , 33-47
- https://doi.org/10.1111/j.1745-6606.1976.tb00570.x
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- The Chaos of Competition Indicated by Consumer ReportsJournal of Marketing, 1969
- Advertising and CompetitionJournal of Political Economy, 1964