Marketing planning for colleges and universities
- 1 December 1984
- journal article
- Published by Elsevier in Long Range Planning
- Vol. 17 (6) , 104-117
- https://doi.org/10.1016/0024-6301(84)90223-1
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Implementing public plans: The case for social marketingLong Range Planning, 1980
- Marketing Higher Education: Benefits and Risks for the American Academic SystemThe Journal of Higher Education, 1980
- Marketing Higher Education: Benefits and Risks for the American Academic SystemThe Journal of Higher Education, 1980
- Strategies for Introducing Marketing into Nonprofit OrganizationsJournal of Marketing, 1979
- Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like SoapJournal of Marketing, 1979
- Bringing the Concept of Marketing to Higher EducationThe Journal of Higher Education, 1972