Marketing Faculty Evaluation Systems: A National Survey
- 1 April 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 11 (1) , 10-13
- https://doi.org/10.1177/027347538901100103
Abstract
This survey of 502 marketing professors reports how marketing faculty performance is currently evaluated and indicates that approximately 38%o of marketing faculty are dissatisfied and 17% are neutral regarding their current faculty evaluation systems. Five directions and 10 suggestions from the respondents for improving performance evaluation are offered.Keywords
This publication has 3 references indexed in Scilit:
- Marketing Faculty Promotion and Tenure Policies and PracticesJournal of Marketing Education, 1985
- The Factorial Invariance of Student Evaluations of College TeachingAmerican Educational Research Journal, 1984
- Student Ratings of Instruction and Student Achievement: A Meta-analysis of Multisection Validity StudiesReview of Educational Research, 1981