Another Use for Course Evaluations
- 1 August 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 8 (2) , 18-23
- https://doi.org/10.1177/027347538600800204
Abstract
This article reports on efforts to develop means by which academic managers can modify student demand for a particular course. A modified student course evaluation instrument was administered to students who had taken the course and those who had not. The responses were then compared to determine the extent to which they predicted student enrollment in the course.Keywords
This publication has 2 references indexed in Scilit:
- Determination of Measurement Scales for Revising or Developing Teacher Evaluation InstrumentsJournal of Marketing Education, 1982
- Student-Faculty Evaluation Forms in Marketing: A ReviewJournal of Marketing Education, 1982