Influence of Pain-Free Dentistry and Convenience of Dental Office on the Choice of a Dental Practitioner
- 1 March 1999
- journal article
- Published by Taylor & Francis in Health Marketing Quarterly
- Vol. 16 (3) , 43-54
- https://doi.org/10.1300/j026v16n03_03
Abstract
Fear of dental pain or dental anxiety is not an uncommon phenomenon. Evidence supports dental patients' concern for dental pain. This study examines the influence of dental pain and convenience of dentist's office on attitude towards the dentist as well as the intention to switch to the dentist. The results reveal a strong effect of dental pain on patients' attitudes. The intention to switch to a pain-free dental facility, however, depends on satisfaction with the current dentist.Keywords
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