Personal Values and Travel Decisions
- 1 July 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 25 (1) , 20-25
- https://doi.org/10.1177/004728758602500104
Abstract
This article examines the relationship between personal values and travel or leisure deci sions. Travel/leisure "benefit segments" are developed through cluster analysis of the travel/ leisure criteria of members of a statewide consumer panel. Discriminant analysis models of respondent membership in the benefit segments are determined using personal values. In ad dition, value differences are determined between visitors and non-visitors to each of 10 major recreation/leisure attractions in the state of South Carolina. Application of the "value pro file" to the development of marketing strategy in also discussed.Keywords
This publication has 11 references indexed in Scilit:
- Search Behavior of International Vacationers: Travel-Specific Lifiestyle and Sociodemographic VariablesJournal of Travel Research, 1983
- Personal Value Influences on Consumer Product Class and Brand PReferencesThe Journal of Social Psychology, 1983
- Segmenting the Vacationer Market: Identifying the Vacation Preferences, Demographics, and Magazine Readership of Each GroupJournal of Travel Research, 1981
- The Role of Personal Values in Marketing and Consumer BehaviorJournal of Marketing, 1977
- Cultural Values Do Correlate with Consumer BehaviorJournal of Marketing Research, 1976
- Expanding the Scope of Segmentation ResearchJournal of Marketing, 1976
- Tourism and the National Parks: A Psychographic and Attitudinal StudyJournal of Travel Research, 1975
- On the Interpretation of Discriminant AnalysisJournal of Marketing Research, 1969
- Cognitive structure and attitudinal affect.The Journal of Abnormal and Social Psychology, 1956
- Toward a General Theory of ActionPublished by Harvard University Press ,1951