Television viewer types: A Q analysis
- 1 September 1978
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 22 (4) , 505-515
- https://doi.org/10.1080/08838157809363906
Abstract
No abstract availableKeywords
This publication has 7 references indexed in Scilit:
- Evaluation of Television Program Content for the Purpose of Promotional SegmentationJournal of Marketing Research, 1974
- Adolescent Perceptions of Police: Actual and as Depicted in TV DramaJournalism Quarterly, 1973
- On the Use of the Mass Media for Important ThingsAmerican Sociological Review, 1973
- Uses and Gratifications ResearchPublic Opinion Quarterly, 1973
- Self-Concepts and Television Viewing Among WomenPublic Opinion Quarterly, 1973
- Television Program TypesJournal of Marketing Research, 1971
- On the Use of the Mass Media as "Escape": Clarification of a ConceptPublic Opinion Quarterly, 1962