Attitudes toward Women and Satisfaction with Sex Roles in Advertisements
- 1 June 1980
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 46 (3) , 690
- https://doi.org/10.2466/pr0.1980.46.3.690
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- "Women's Lib-ers" versus Independent Women: A Study of Preferences for Women's Roles in AdvertisementsJournal of Marketing Research, 1977
- “Women's Lib-ers” versus Independent Women: A Study of Preferences for Women's Roles in AdvertisementsJournal of Marketing Research, 1977
- Women's Role Portrayal Preferences in Advertisements: An Empirical StudyJournal of Marketing, 1974
- Women's Role Portrayal Preferences in Advertisements: An Empirical StudyJournal of Marketing, 1974
- A short version of the Attitudes toward Women Scale (AWS)Bulletin of the Psychonomic Society, 1973