The Product Life Cycle and Time-Varying Advertising Elasticities
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 476-480
- https://doi.org/10.1177/002224377501200412
Abstract
No abstract availableThis publication has 11 references indexed in Scilit:
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