A model of inertia and variety-seeking with marketing variables
Open Access
- 28 February 1998
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 15 (1) , 1-17
- https://doi.org/10.1016/s0167-8116(97)00015-3
Abstract
No abstract availableThis publication has 24 references indexed in Scilit:
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