Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model
- 29 February 1996
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 13 (1) , 1-15
- https://doi.org/10.1016/0167-8116(95)00018-6
Abstract
No abstract availableKeywords
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