Correlating lead‐in show ratings with local television news ratings
- 1 January 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 31 (1) , 89-94
- https://doi.org/10.1080/08838158709386647
Abstract
Local programmers believe in the importance of lead‐in ratings for local, late evening news. Researchers studying audience duplication have found support for inheritance effects and channel loyalty, while some surveys have identified a loyal news viewership. This study examined the relationship between the lead‐in show ratings and news ratings for three network affiliates in a major market over a two‐year period. Correlations were moderate to high.Keywords
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