Local television news audience and the para‐social interaction
- 1 September 1984
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 28 (4) , 423-429
- https://doi.org/10.1080/08838158409386551
Abstract
In this exploratory study, data were gathered from 258 telephone respondents indicating the existence of a para‐social interaction by the viewing audience toward local television newscasters.Keywords
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