Viewer needs and desires in television newscasters

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Abstract
What qualities do viewers like and dislike in a television news‐caster? The current attacks on broadcast journalism make this question particularly important. Using Q‐Methodology, the author identifies seven “types” of newscasters, and concludes that delivery, experience, lack of bias, and knowledge all are among the important qualities desired. Mr. Cathcart conducted this research for his master's thesis under the direction of Dr. Robert Monaghan; he presently is working toward a Ph.D. in radio and television at the Ohio State University.

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