A conceptual model of consumer evaluation of recreation service quality

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Abstract
The paper develops a model which is intended to explain the process by which a consumer evaluates recreation service quality. Much of the difficulty in measuring the quality of recreation services can be attributed to their intangibility, heterogeneity, and the inseparability of their production and consumption functions. Dimensions of recreation services are operationalized in the article, and the criteria used by consumers for evaluating recreation service quality are discussed. Recreation service quality is defined as the outcome of a comparison between expectations of a service and what is perceived to be received. Since much of the reported work in the area of service quality has been undertaken in a commercial context, key differences in the public and commercial sectors which may impact consumers' expectations of recreation services are discussed and integrated into the model.