Marketing and Non‐Profit‐Making Organisations
- 1 February 1984
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 18 (2) , 17-22
- https://doi.org/10.1108/eum0000000004766
Abstract
Looks at the application of marketing philosophy to non‐profit‐making organizations, looks briefly at the work of Kotler and Levy. Examines similarities between non‐profit‐making and profit‐making organizations, and investigates the role of local government in the marketing of non‐profit‐organizations. Concludes that the growth pressure being put on local government to justify the existence of their non‐profit‐making organizations means that the role of marketing in this area must become an important factor.Keywords
This publication has 6 references indexed in Scilit:
- Marketing Strategy Differences between State and Privately Owned Corporations: An Exploratory AnalysisJournal of Marketing, 1981
- Strategies for Introducing Marketing into Nonprofit OrganizationsJournal of Marketing, 1979
- New York City: A Portrait in Marketing ManiaCalifornia Management Review, 1975
- Marketing Research and Public Policy: A Functional PerspectiveJournal of Marketing, 1975
- Broadening the Concept of Marketing. Too FarJournal of Marketing, 1969
- Broadening the Concept of MarketingJournal of Marketing, 1969