The four faces of commodification in the development of marketing knowledge
- 1 October 1995
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 11 (7) , 641-654
- https://doi.org/10.1080/0267257x.1995.9964376
Abstract
No abstract availableThis publication has 10 references indexed in Scilit:
- The Authority of the ConsumerPublished by Taylor & Francis ,2003
- On the commodification of marketing knowledge: Opening themesJournal of Marketing Management, 1995
- Consumer Research: Introspective Essays on the Study of ConsumptionPublished by SAGE Publications ,1995
- Reflections on Jazz and Teaching: Benny and Gene, Woody and WeEuropean Journal of Marketing, 1994
- Carnival CulturePublished by Columbia University Press ,1992
- Travails of Publishing: Stealing Into Print . Fraud, Plagiarism, and Misconduct in Scientific Publishing. Marcel C. LaFollette. University of California Press, Berkeley, 1992. viii, 294 pp. $30.Science, 1992
- CommentJournal of Marketing, 1988
- Assessing Advantage: A Framework for Diagnosing Competitive SuperiorityJournal of Marketing, 1988
- A Note on Sadomasochism in the Review Process: I Hate When That HappensJournal of Marketing, 1986
- Partners in the Research EnterprisePublished by University of Pennsylvania Press ,1983