Visual identity: trappings or substance?
- 1 January 1997
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 31 (5) , 366-382
- https://doi.org/10.1108/03090569710167592
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Corporate Branding and ConnoisseurshipJournal of General Management, 1995
- The BBC's Corporate Identity: Myth, Paradox and RealityJournal of General Management, 1994
- Nurturing Corporate ImagesEuropean Journal of Marketing, 1977