The BBC's Corporate Identity: Myth, Paradox and Reality
Open Access
- 1 March 1994
- journal article
- research article
- Published by SAGE Publications in Journal of General Management
- Vol. 19 (3) , 33-49
- https://doi.org/10.1177/030630709401900303
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Building Societies: Change, Strategy and Corporate IdentityJournal of General Management, 1991
- Beyond the BBCPublished by Springer Nature ,1989
- A new approach to the corporate image management processJournal of Marketing Management, 1989
- Managing your corporate imagesIndustrial Marketing Management, 1986
- Nurturing Corporate ImagesEuropean Journal of Marketing, 1977