A new approach to the corporate image management process
- 1 January 1989
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 5 (1) , 63-76
- https://doi.org/10.1080/0267257x.1989.9964088
Abstract
The author analyses the conceptual development of the corporate image process. Emphasis is placed on the difference between corporate image, corporate identity and corporate philosophy. These concepts are combined into a new process for the development image in the eyes of an organisation's publics.Keywords
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