Building Societies: Change, Strategy and Corporate Identity
Open Access
- 1 December 1991
- journal article
- research article
- Published by SAGE Publications in Journal of General Management
- Vol. 17 (2) , 20-33
- https://doi.org/10.1177/030630709101700203
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
- Fitness for Use? Barriers to Full TQM in the UKManagement Decision, 1991
- Internal marketing—The missing half of the marketing programmeLong Range Planning, 1991
- Customer Satisfaction in Retail BankingThe Service Industries Journal, 1991
- Book ReviewsThe Service Industries Journal, 1991
- TQM and the Management of LabourEmployee Relations, 1991
- Building Societies: New Strategies for a Competitive Era by Richard SpeedThe Service Industries Journal, 1990
- A new approach to the corporate image management processJournal of Marketing Management, 1989
- Differentiate with the 5th P: PeopleIndustrial Marketing Management, 1987