An Experiential Approach to Marketing Education
- 1 August 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 11 (2) , 64-71
- https://doi.org/10.1177/027347538901100211
Abstract
This article reports a procedure for leading a class to generate product ideas, select one, produce a product or service, develop and implement a marketing plan, and distribute the profits. Marketing comes alive as students relate the textbook to the real world through this experiential approach to marketing education.Keywords
This publication has 6 references indexed in Scilit:
- Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate CourseJournal of Marketing Education, 1987
- Experiential Learning in EconomicsThe Journal of Economic Education, 1986
- Bringing Reality to the Introductory Marketing StudentJournal of Marketing Education, 1985
- Client-Sponsored Projects: Bridging the Gap between Theory and PracticeJournal of Marketing Education, 1985
- Class Projects as a Form of InstructionJournal of Marketing Education, 1984
- Brainstorming the Marketing ExperienceJournal of Marketing Education, 1984