Evaluating New Product Risk
- 1 May 1988
- journal article
- Published by Taylor & Francis in Research-Technology Management
- Vol. 31 (3) , 40-43
- https://doi.org/10.1080/08956308.1988.11670523
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- New products: What separates winners from losers?Journal of Product Innovation Management, 1987
- Seeking strategic advantage with technology?—Focus on customer value!Long Range Planning, 1986
- How experienced product innovators organizeJournal of Product Innovation Management, 1984
- Most New Products Do SucceedResearch Management, 1983
- New Product Failure Rates — Facts and FallaciesResearch Management, 1979
- Why new industrial products failIndustrial Marketing Management, 1975