The Diffusion of Personal Computers among Business School Faculty: A Longitudinal Study of Attitudes, Expectations and Uses
- 1 December 1985
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 7 (3) , 1-6
- https://doi.org/10.1177/027347538500700301
Abstract
Perhaps the "hottest" topic in education today is the introduction and development of the personal computer in the classroom. It is apparent that the integration of the computer in the classroom is contingent upon faculty adoption. This article presents the findings of a two-stage longitudinal study of faculty attitudes, expectations, and involvement during the process of adopting personal computers. Phase One of the study takes place before the majority of the faculty had access to personal computers. Phase Two measures changes after the faculty had use of their own personal computer for about four months.Keywords
This publication has 2 references indexed in Scilit:
- A Simulation Module to Bring Applied Marketing Information System Development to the ClassroomJournal of Marketing Education, 1982
- Using Microcomputers for Data Collection in Research ClassesJournal of Marketing Education, 1982