A model of brand awareness and brand attitude advertising strategies
- 1 July 1992
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 9 (4) , 263-274
- https://doi.org/10.1002/mar.4220090402
Abstract
No abstract availableKeywords
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- Consumers' Perceptions of the Product. Use SituationJournal of Marketing, 1978
- A Comparative Analysis of Three Consumer Decision StrategiesJournal of Consumer Research, 1975
- Information and Consumer BehaviorJournal of Political Economy, 1970