New Product Development Process: A Perspective for Reexamination
- 1 December 1988
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 5 (4) , 304-310
- https://doi.org/10.1111/1540-5885.540304
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Organizing for New Product DevelopmentJournal of Business Strategy, 1988
- New product forecasting modelsInternational Journal of Forecasting, 1988
- Marketing Hype: A New Perspective for New Product Research and IntroductionJournal of Product Innovation Management, 1987
- An Investigation into the New Product Process: Steps, Deficiencies, and ImpactJournal of Product Innovation Management, 1986
- A FRESH LOOK AT NEW PRODUCT DEVELOPMENTJournal of Business Strategy, 1984