Commodity advertising: Theoretical issues relating to generic and brand promotions
- 1 January 1985
- journal article
- research article
- Published by Wiley in Agribusiness
- Vol. 1 (4) , 269-276
- https://doi.org/10.1002/1520-6297(198524)1:4<269::aid-agr2720010404>3.0.co;2-u
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- Revisiting the Advertising‐Concentration IssueAmerican Journal of Agricultural Economics, 1980
- Differences Between the Levels of Spot and Network Television Advertising RatesThe Journal of Business, 1979
- Producer Returns from Increased Milk AdvertisingAmerican Journal of Agricultural Economics, 1975
- Advertising as InformationJournal of Political Economy, 1974