Strategic versus Operational Planning in Small Retail Firms
Open Access
- 1 January 1985
- journal article
- research article
- Published by SAGE Publications in American Journal of Small Business
- Vol. 10 (3) , 7-16
- https://doi.org/10.1177/104225878501000301
Abstract
This paper reports some of the results of a study of operational and strategic planning practices in 81 independent grocery stores in South Carolina. High levels of operational planning were associated with significantly higher performance for three of the four performance measures employed. Long range planning alone was associated with significantly higher performance for only one of the variables employed.Keywords
This publication has 5 references indexed in Scilit:
- Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unitStrategic Management Journal, 1984
- Research Thrusts in Small Firm Strategic PlanningAcademy of Management Review, 1984
- The Product Portfolio and Profitability--A PIMS-Based Analysis of Industrial-Product Businesses.The Academy of Management Journal, 1982
- The Importance of "Outsiders" in Small Firm Strategic Planning.The Academy of Management Journal, 1982
- Toward a Contingency Theory of Business Strategy.The Academy of Management Journal, 1975